# Machine General > We find where AI belongs in your business and get it working with your team. Start with a free 30-minute chat. Sydney, Australia. Machine General is a small operation by design, built to run natively on the same AI systems and services we help our customers adopt. It was founded to open up businesses running on institutional memory, with processes locked in people's heads, and AI working in a black box. Yassin Ghomari (ABN 75 382 507 542), trading as Machine General. He delivers every engagement, with help from his AI agents. You interface with one person, and they are accountable for their outputs. Based in Sydney, he works with businesses Australia-wide, in person or remote. ## Framework Our approach starts with how your work gets done. We map what needs attention or begin with a defined problem, then rebuild your process and hand over a system your team can run. - [Diagnosis first](/#framework): The Operations Audit maps priorities when it is unclear what to fix. A defined problem can go directly into a Workflow Sprint. - [Change, managed](/#framework): Workflow Sprints rebuild and automate a repeated bottleneck, or a process that stops when unstaffed by a human. - [We deliver capability](/#framework): Machine General builds systems and hands over the skills to run them. Advisory + Support sets aside time each month to monitor and assess what your operation is ready for next. ## Outcomes We find where AI fits, then build the systems to put it to work. - [A clear place to start](/#outcomes): We identify what needs attention and what to fix first, from how your team works to how AI can work for your team. - [Skills for your team](/#outcomes): Every engagement ends with documentation and a walkthrough. We hand over the knowledge of how to run, supervise and maintain the system. - [Your week back](/#outcomes): Repeated work moves through a documented system, with humans in the loop for judgement and decisions, so you can focus on the important things. Examples of work that can move through these systems: - Documents handled: AI can capture information and draft documents using your existing company knowledge and data. - Keeping work moving: AI agents can sift emails, coordinate calendars and keep information flowing. Your team steps in where judgement is needed. - Systems updated: The records your business already keeps are made visible, with finance and reporting staying current. - Built on your systems: We integrate with the applications and infrastructure you already use, including any AI tools your team has adopted. If we recommend a change, we explain why. After handover, everything stays with your tools and accounts. ## Services We are taking enquiries for: - [Operations Audit](/#services): A fixed-price overview of how work gets done across your business, with a prioritised plan for where AI can help. $900 fixed cost. We look at the main functions, the systems they run on and where things can be improved by AI. You receive a written report with scored findings, yours to act on, hand to another provider or engage us further. - [Workflow Sprints](/#services): One operational problem, rebuilt as a controlled process your business can run. Quoted per project. Start from an audit finding, or from work already identified. We agree on the outcome, scope, timing and price before work begins. You get a documented process and a team walkthrough. After handover, it runs with agentic AI. - [Advisory + Support](/#services): Direction on what to adopt next, plus support for what is already running. Dedicated monthly capacity. Advice, enhancements and troubleshooting for your AI systems and workflows. Delivered at a cadence and rate tailored to the needs of your business. ## About - Yassin (Principal Consultant): Yassin Ghomari has worked as a producer and project manager across digital advertising, creative technology and the cultural sector. He started Machine General in 2026, works from Sydney with businesses across Australia and delivers every engagement himself (with some help from his friends). - Harumesu (Systems + Operations): Harumesu is the AI agent for our internal processes. Machine General is his day job and everything he does runs under documented workflows and human approval gates. He was built by Yassin on the Hermes Agent platform. - Pepe (Wellness Officer): Pepe is a tricolour chihuahua-cross rescue puppy, roughly 3 kg including ears. Available for on-sites, he accepts payment in pats and treats. ## Questions - [Why should my business use AI?](/#faq-01): If your week is being lost to repeat documentation, follow-ups, status updates and reporting, most of this work can move to AI agents, with humans handling critical decisions and getting time back for more important work. - [What happens during an audit?](/#faq-02): We look at how your work gets done: the people doing it, the systems it runs on and where things can be improved by AI. You receive a written report with scored findings and a priority list of how AI can help. - [What does an audit not include?](/#faq-03): It is not a detailed map of every workflow, and it does not include implementation. If you need something built, or ongoing support, we can quote a Workflow Sprint or an Advisory + Support engagement for you separately. - [Do we have to change tools?](/#faq-04): Not usually. We build on your existing systems and subscriptions, including Claude, ChatGPT and Grok. We don't resell software, and we aim to avoid vendor lock-in. - [What happens after a sprint?](/#faq-05): All of our Workflow Sprints close with clear documentation and a team walkthrough, so your business can run the system. We also provide ongoing Advisory + Support services for enhancements and troubleshooting for your AI systems and workflows. - [What does it cost?](/#faq-06): Our Operations Audit is a $900 fixed cost. Each Workflow Sprint is quoted per project, scoped before work begins. Advisory + Support is a monthly engagement with a rate tailored to your needs. We provide an initial 30-minute conversation, no charge. - [Who do you work with?](/#faq-07): Small to medium Australian businesses who are just starting, in early stage AI adoption, or looking to expand their existing agentic workflows. If you need IT infrastructure, software development or someone to resell enterprise licences, we're not the right fit. - [Who is Machine General?](/#faq-08): Yassin Ghomari (ABN 75 382 507 542), trading as Machine General. He delivers every engagement, with help from his AI agents. You interface with one person, and they are accountable for their outputs. Based in Sydney, he works with businesses Australia-wide, in person or remote. - [Don't know where to start?](/#faq-09): We provide an initial 30-minute conversation, no charge. ## Contact - [Let's talk](mailto:yassin@machinegeneral.io): A conversation about where agents could help. No cost, other than half an hour of your time. - [Email](mailto:yassin@machinegeneral.io): yassin@machinegeneral.io - [Telegram](https://t.me/machinegeneral): t.me/machinegeneral - [LinkedIn](https://www.linkedin.com/company/machinegeneral): /machinegeneral ## Privacy + AI policy Machine General is the trading name of Yassin Ghomari (ABN 75 382 507 542). Machine General assists businesses to identify and implement AI in their operations. Work is delivered with the assistance of AI agents operating under human approval gates and oversight.